BusinessMay 22, 2014by TTE GulfImportance of Market Research for a Start-up Business

TTE Gulf Management Consultancy, established in Dubai under French / Emirati Management, always recommend companies willing to set up businesses in the region to go through a well-defined market study before proceeding.

“In order to fulfill a dream to move your business to the new market, it is essential to use most current and reliable information to prove that your concept is required by the market. If you get information from biased participants as primary research, it will not help you launching your targeted product or service. Any business which uses facts & figures through biased primary research will certainly be unable to succeed in the market” added Hassan Al Redha, Managing Partner of TTE Gulf Management Consultancy.

“Market research is considered as one of the keys of success for starting a new venture. To setup business one should have clear idea about the market so researching about market conditions, competition, addressable market potential for instance will give you ideas and objections that an entrepreneur has not explored yet” added Sophie LABRY, Managing Partner of TTE Gulf Management Consultancy.

“When you start a new concern or new product or new service in new market, it is recommended that a risk taker should be realistic that will it succeed? Here, market research is a key that gives you clear perspective and enable you to make the best decision in the interest of the business. An entrepreneur knows that to kick off a business is the step you are taking into the unknown so keep yourself armed with the current information, facts and figures about the target market” added Sophie LABRY.

Market research to setup business in Dubai or Gulf

Every market has its own trends and the Gulf region is not an exception to that rule. Dubai, but also Saudi Arabia, Qatar, Kuwait, Oman, Bahrain have all their own cultures and trends.

“Imagine setting up a business in France, is it the same than doing it in Germany, UK or Spain? Entrepreneurs need to carefully look at the importance of a market study that will highlight the main drivers to succeed in the required Market” added Sophie Labry, a French Citizen established in Dubai for the past 18 years.

TTE Gulf Management Consultancy, one of the best market research companies in Dubai, is your partner to discuss your business plan and can provide you up to date information that will enable you to make the best decision. In addition, TTE Gulf Management Consultancy can support you in finding the best local business partners / distributors.
“We regularly assist and arrange visits for our international customers in the region so that we can define with them targeted meetings with future prospects. Focusing and being efficient are definitely the most important drivers today” added Sophie Labry.

For business setup in Dubai you will need following answer from Market Research Company:

  • Who are buyers of your product or service?
  • What is the competition?
  • What are the chances of business to be successful?
  • Can you help identify potential business partners?

When you are answered therefore you can make decision easily.