Market Study

Qualitative, Quantitative, Consumer Surveys

In business, every decision count. Hence, making decisions plays a vital role in determining its success. With a market study to back you up, you can confidently decide whether you want to pursue a new location or invest in new technology. We offer a wide range of services for Market Studies: Overview of the selected market, gathering of information related to market competition, product pricing, promotion and potential product or service distribution. We design research strategies tailored to the specific needs of the clients. We are also capable of collating information about market regulations and the required steps for any approval.


Market Survey Types

01
Market Profiling–Segmentation

Conducted to aggregate prospective customers into smaller groups with similar interest and identifiable characteristics to identify and evaluate potential target markets.

02
Customer Intention–Purchase Analysis

Analyzing the desire of customer on buying products from a particular seller. This is a key to understanding customer commitment and loyalty.

03
New Product Concept Analysis

Concept test studies are appropriate in the initial screening of new product idea or design prior to its release. It aims to evaluate the market acceptability, likelihood of purchase and gather ideas and recommendations from prospective customers.

04
Habits and Uses

Understanding usage situations including how, when and where the product is used. It may include a real or virtual pantry audit.

05
Product Positioning (Competitive Market Position)

Product positioning analysis is done through comparing a product or a brand relative to its competition. It often compares the attributes and benefits that make up the product. The analysis associated with this type of study is often a multidimensional preference analysis (Multidimensional Scaling). Product positioning analysis is sometimes termed “Best Practices” studies and focus on the question of “How does the market view us relative to the competition?”

06
Brand Equity Analysis

It deals with the study of the commercial value of the product that is derived from consumers’ perceptions of its brand name. It relies on brand awareness, brand quality, brand associations and brand loyalty measures.

07
Price Setting Surveys and Elasticity of Demand Analysis

Estimates of demand elasticity, optimal price points, and prices above or below equilibrium. Estimates for different product-service segments or usage situations.

Covered Sectors

Operation-oriented services in the Middle East and North Africa

Through our local and regional networks, we propose a full range of business solutions in different vertical markets.

Aeronautics Parts in Dubai, Transport Company in Dubai, Defense industry in Dubai

Aeronautics / Transport / Mobility / Defense / Security

Petrochemical in Dubai, Green Energy in Dubai, Dubai solar energy

Petrochemical / Energy / Environment

Sales Opportunity Management

Industry / Metallurgy / Machines / Equipment

Construction materials in Dubai, start business in Dubai

Construction / Building Materials / Architecture

Sports Industry in Dubai, Media Industry in Dubai

Media / Sports / Entertainment/ Events

Start IT company in Dubai, Free zone license in Dubai

IT / Telecom / Artificial Intelligence / Electronics

Cosmetic industry in Dubai, Pharma company in Dubai

Health / Pharmaceutical / Cosmetics / Biotechnology

Colleges in Dubai, Universities in Dubai, Start online education business in Dubai

Education